CurlTalk

L'Oreal Shampoo Ad on TV

EilonwyEilonwy Posts: 12,389Registered Users
L'Oreal has started running an ad on television for a shampoo from a new Vive line. I think it might be "Sleek Vive" or something similar. It comes in a reddish bottle, in any event. In the commercial, a woman's beautifully styled curls are described as unslightly frizz. Apparently, the striking model is only fit to leave the house when her hair is stick straight. I'm more upset about the lack of women of color in skincare ads, but I think L'Oreal is sending a pretty discriminatory message (the woman in the ad has a medium complexion and might be Latina or Arab). It would have been fine if her hair were actually frizzy. But I don't see a reason, even in an ad, to call lovely curls "frizz."

Comments

  • sunshowersunshower Posts: 229Registered Users
    i saw that the other day. i figured someone would post about it here. her curls were pretty, but of course they had to make her hair "sleek" (aka bone straight and boring). :roll:
    --Tiffany--
    *Reformed PJ*
    3c/4a - coarse and super thick, APL when curly, somewhere around WL when stretched
    /home/leaving?target=http%3A%2F%2Fpublic.fotki.com%2Fhokukoroku%2F" class="Popup - i never update. shame on me :(

    Last Relaxer - January 30, 1999
    BC - March 21, 2000

    Currently using: AO HSR & GPB conditioners, Vatika Oil, SheaMoisture, homemade African Black Soap shampoo & hair lotion.
  • Catsmd71Catsmd71 Posts: 93Registered Users
    I haven't seen it but I just posted a new post regarding Conair. Please read it and I'm saddened to say they (Conair) do offend a women of color with spirals. Very upsetting and offensive! Here's the message that needs to reach the world: if you're curly, go NATURAL. Eventually everyone will do it but as long as girls keep straightening we end up with these offensive ads that make us feel bad about ourselves and rehash memories of being the only curly on the block.
    Curly 3a. Letting it grow, using conditioners and products that are PRO curl and not straightening thanks to NC.com.
    PW: curlz
  • unique1193unique1193 Posts: 328Registered Users
    Eilonwy wrote:
    L'Oreal has started running an ad on television for a shampoo from a new Vive line. I think it might be "Sleek Vive" or something similar. It comes in a reddish bottle, in any event. In the commercial, a woman's beautifully styled curls are described as unslightly frizz. Apparently, the striking model is only fit to leave the house when her hair is stick straight. I'm more upset about the lack of women of color in skincare ads, but I think L'Oreal is sending a pretty discriminatory message (the woman in the ad has a medium complexion and might be Latina or Arab). It would have been fine if her hair were actually frizzy. But I don't see a reason, even in an ad, to call lovely curls "frizz."

    I just saw this commercial like 5 minutes ago. Its absoutley ridiculous. I <u>wish</u> I had that "frizzy" hair.

    2c/3a
    Growing out hair to a little above bsl
    pw: ringlets