L'Oreal Shampoo Ad on TV
L'Oreal has started running an ad on television for a shampoo from a new Vive line. I think it might be "Sleek Vive" or something similar. It comes in a reddish bottle, in any event. In the commercial, a woman's beautifully styled curls are described as unslightly frizz. Apparently, the striking model is only fit to leave the house when her hair is stick straight. I'm more upset about the lack of women of color in skincare ads, but I think L'Oreal is sending a pretty discriminatory message (the woman in the ad has a medium complexion and might be Latina or Arab). It would have been fine if her hair were actually frizzy. But I don't see a reason, even in an ad, to call lovely curls "frizz."