Garnier Fructis Smooth & Sleek TV Commercial

curlylaura

This is how the commercial runs:

- Two girls walking past a construction site with frizzy hair (I would say brushed out type 3 and 4 curls), not getting any looks from the good looking workmen.

- Then they use this product, instant straight smooth non-frizzy hair, they walk past again and get major glances.

- It starts raining so they run for cover.

- One of the workers comes over, takes off his hard hat to show short curls, not frizzy though, the girls point and laugh.

- Guy looks crest-fallen.

:sad:sad20gif

It's the pointing and laughing that pissed me off.

cailin

So horrible.

Feel better with the knowledge that the frizz free shampoo smells gross. Like chemicals or something. HAHA you make have smooth silky hair, but I don't smell like the lab a phizer.

System

I HATE this advert. Made me so mad when I saw it!

Bobbin

I never really paid this advert much attention untill my dad saw it the other day and said "there's nothing wrong with frizzy hair" (at me coz he knows I'm paranoid) my dads one of those people who mixes frizzy with curly so i explained the difference, then I watched it the next time it was on and... :shock: ... the cheek!

mandyv

The commercial where she sticks her toe in the water and her hair frizzes up made me laugh out loud because I thought it was funny and I could totally relate. BTW, the love the Sleek and Shine serum, I mean really love it.

butterflyPrincess777

I hate that commercial too :twisted:

Kurly_Nazzy

yea i know
the guys hair was nice at the end

browneyedgirl27

yeah, have they never seen curly hair without frizz? sheesh! plus, guys look way better with curls

princess_ezra

I don't like the commercial where they dip their toes in the water and have instant frizz. or when they are in the car and look at each others frizz and scream...i mean, yea i can relate...but its not like some miracle product is going to then turn my hair into that shiny straight hair, for some of us, major frizz is a daily reality! grr

ladyknight

Browneyed girl, you're so right, theres nothing better to brighten my day than a cute guy with lovely curly hair!

black_mamba

God damn Fructis and their 'tame your hair' ethos. Tut tut.

nubian_angel

Well, in all Garnier Frutis commercials those models are wearing hair extensions...long hair extensions.

mer

I haven't seen the commercial. It probably is infuriating. Let me say something though...... Fructice products are very effective. I use the products to enhance and define my curls and I can't tell you the amount of compliments I receive using those products. My hair is dry, frizzy, and goes down to my waist. Those products have transformed my hair heads above the rest. If you go to the website, you can see videos on many texures of hair with the people using the products to get a desired effect. It's really an excellent website. They may have a lousy advertising agent, but they have great products!!!!!!!!!!!!

GoddessCurls

Ain't that a B$%*H!! This would be a good example to give to those few posts that I have read that say that we are kind of cult-ish. There aren't too many places where curls are celebrated we are all usually advised that if we want to fit in we must straighten our hair within an inch of it's life. I think the people on this board are outspoken and really proud of thier curls and that makes me feel better about mine. Who knows...if I had found a board like this years ago I might not have been blowdrying for as long as I did. I wish everybody lived close...we could go out and turn heads together!lol

curlylaura

mer wrote:

They may have a lousy advertising agent, but they have great products!!!!!!!!!!!!

'Tis true. I use their stuff too, so their advertising hasn't put me off!

Munchy

I just checked out their website and I am in love with this woman's hair!


It's beautiful!

Chrematisai

I agree with browneyedgirl - i LOVE guys with curly hair. flat, straight hair may look alright on some people, but mostly its boring.

one way street

Chrematisai wrote:

I agree with browneyedgirl - i LOVE guys with curly hair. flat, straight hair may look alright on some people, but mostly its boring.

hehe.. my boyfriend has cute little curls..and in my school the style is the"shag" so all of them have long hair (about to their ear-lobes) and the straightie guys look really bad because it's just flat straight and stuck to their heads!

KinkyKeeper

Bump. Garnier Fructis hasn't improved it's anti-curly commercial stance. I was going to make a seperate thread then found this one. I hate the new one (I think the product is called sleek and smooth) that shows a girl with huge afro wig (type 4) and some guy is trimming her hair like it's a bush, she looks unhappy.

Cut to laughing with shiny pin straight hair after using Garnier Fructis. Lots of things bothered me about this commercial, let me list the ways.

1. Her before hair is my dream hair (okay a little smaller) and it actually looked quite nice if they had shaped it up. :boxing:

2. It was definitely a type 4 wig, no frizz in that wig.

3. And even if it had been type 3 curls that were just "frizzy" all Garnier's commercials aren't showing the reduction of frizz they are showing the after is no curl whatsoever. This is confusing to those of us that know curly hair is not just frizz on so many levels.
1. A single product isn't going to make curly hair straight, they skipped the step I guess where she spent 3 hours flat ironing.:roll:

But it's bad enough they skip such a vital step, that's false advertising but it probably only contributes to all the curlies out there who don't realize their hair isn't just poofy straight or think their curls can never be frizz free.