How do I make "smokey eyes?"

System

I couldn't get the picture to copy over, but this girl in the Banana Republic ad has eye makeup that I want to try. Anybody know how? Thanks. If she isn't there, click on the left where it says "jewelry" and she will come back.

http://www.bananarepublic.com/browse/shops/jewelry/jewelry_rockon_sum2_04.asp?cs_category=5002