White flakes in my hair..

As of late I have been getting white flakes in my hair after I put in the Shea moisture leave in conditioner into my hair. (Picture of product below)
I put this in my hair everyday every time I come out the shower and I struggle to rub it in my hair, I know a little goes a long way but sometimes it just feels like it’s not enough. Even if I do put a little in my hair, when my hair dry it looks kinda white. Also my hair feels stiff and kinda hard like I put gel in it. My current routine for my hair is I shower in the morning I put the rinse out shea moisture conditioner in my head then wash my body for a good 5-10 minutes then rinse it out

I put this in my hair everyday every time I come out the shower and I struggle to rub it in my hair, I know a little goes a long way but sometimes it just feels like it’s not enough. Even if I do put a little in my hair, when my hair dry it looks kinda white. Also my hair feels stiff and kinda hard like I put gel in it. My current routine for my hair is I shower in the morning I put the rinse out shea moisture conditioner in my head then wash my body for a good 5-10 minutes then rinse it out
After I get out the shower I put the Shea Moisture leave in conditioner in my head then shake it for a bit then go about my day
Note that I do that everyday
Every Sunday I wash it with Shea moisture shampoo and use rinse the rinse out conditioner and after I use the Shea Moisture Leave in conditioner mix it in with Castar oil put in my hair then leave it in for a hour before I wash it out
Here are some pictures of what my hair looks like, there so much things you can do with curly hair and so much products out there and methods that you get lost in translation I would like some advice. I also noticed that when my hair is short it is way more curlier than it is when it’s longer
0
Comments
If your hair gets frizzy, spray your hair with water until its at the desirable wetness or dampness and add only a little bit of product, not equal to what you used the first day, but enough to get the job done, this is known as refreshing if you didnt know. And it's best to only do it when needed, like if your day 2 looks fine then dont refresh etc.
Also, with that product, I noticed that (when i used it) is that if i used it to the point of turning white, I get flakes because i used too much, basically just use enough to where your hands can glide enough through the hair, and you feel thw coated-ness. Just enough to not overdo it.
Speaking of which, I think I'm going to refresh with this laters today.
Sorry for the extra long post.
Is your hair low porosity? Low-porosity hair has a hard time absorbing product, and it can sit on top of the hair, creating white flakes. Shea butter in particular often sits on top of the hair and can cause build-up (though that build-up should be removed with a sulfate-free poo). In any case, I would chuck the JBCO and look for another leave-in conditioner, possibly one without shea butter.
RO: IN Harmonic
LI: CJ Beauticurls; Jessicurl (JC) Gelebration Spray
DC: JC Deep Conditioning Treatment; Weleda Rosemary Conditioning Oil
Stylers: JC Confident Coils; IN Volumizing Spray; IN Perfect Hold Hairspray; John Masters Sea Mist; Bumble Bb. Gel; Kenra Firm-Hold Gel; Sevi Blue Yarrow Sea Salt Spray
Low-porosity 2a/b baby-fine hair