Tresemme/Unilever SMH

Addee

So I was in Walgreens and noticed some different looking Tresemme bottles with verbage touting its "new look". It was weird because the bottles were placed in random places on the shelves. When I looked closer I realized the newer bottles have fewer ounces although they are the same original price as the previous bottles. Walgreens had all the old bottles at discount. So if you are a Tresemme user as I am you might want to buy up before you start getting less than your money's worth. Unilever always finds a way to screw customers whether it's reformulations, discontinuations, or now trying to be slick about giving us 3 ounces less product. I wouldn't be surprised if they're doing this to offset the money Unilever just spent buying Shea Moisture. And Rich keeps insisting nothing will change. He'd have an easier time selling me beachfront property in Arizona than getting me to buy that story.

bomega

Shea Moisture just sold to Unilever?! I had no idea.

Addee

bomega said:

Shea Moisture just sold to Unilever?! I had no idea.

Yes, the parent company of Shea Moisture is Sun Dial which has been sold to Unilever. Sun Dial also makes Nubian Heritage and Madam CJ Walker products.

https://www.naturallycurly.com/curlreading/events/what-the-unilever-acquisition-means-for-

bomega

Thanks for the link. I have to say though, I googled a little on this and came across the Shea Moisture advertisement controversy (I'm so behind). I guess it helps that he is trying to do damage control. But my mind is boggling that somehow a commercial about hair care products managed to come off as an insult to humanity.

Addee

I’ve never cared much for SM products and wasn’t ruffled by the ad since it was part of a larger campaign. However  I can kind of see why some people were bothered. Obviously people who frequent here  know there are white women who’ve been using Shea Moisture for years but to make an ad about “hair hate” with a white girl with pin straight blonde hair complaining how she doesn’t know what to do with her hair can come across as mocking a kinky haired black woman. SM is after all a company that grew to where it is based on the support mostly of black women. 

bomega

I completely agree with how condescending the commercial came off to black women. I'm not a type 4 black woman, but I just felt like they insulted me somehow anyway. I was disgusted by how they put the bedhead problem of the blonde on the same level of the angst and shame of the 3c black girl being made fun of for her black hair. How is that even the same?! Then they brought in the hair hate of the red-head being shamed for being a red-head...how do their products even help with that problem? And then when the owner was doing damage control, he tries to make it about penetrating a new market, and needing to be competitive to survive? Does he feel like he even pulled that off?

Gretchen

Addee said:

So I was in Walgreens and noticed some different looking Tresemme bottles with verbage touting its "new look". It was weird because the bottles were placed in random places on the shelves. When I looked closer I realized the newer bottles have fewer ounces although they are the same original price as the previous bottles. Walgreens had all the old bottles at discount. So if you are a Tresemme user as I am you might want to buy up before you start getting less than your money's worth. Unilever always finds a way to screw customers whether it's reformulations, discontinuations, or now trying to be slick about giving us 3 ounces less product. I wouldn't be surprised if they're doing this to offset the money Unilever just spent buying Shea Moisture. And Rich keeps insisting nothing will change. He'd have an easier time selling me beachfront property in Arizona than getting me to buy that story.

Annoying!

Addee

Very annoying. And kind of insulting.  They change the shape of the packaging and put "New Look" on the bottle like it's something innovative that we should all be giddy excited when actually they are scaling back the fluid ounces. Basically they think we're all just a bunch of idiots who can't figure it out. 

Dear Unilever, as my grandma would say don't piss on my leg then tell me it's raining. At least be up front with your actions.