Tresemme/Unilever SMH

AddeeAddee Registered Users Posts: 412 Curl Connoisseur
So I was in Walgreens and noticed some different looking Tresemme bottles with verbage touting its "new look". It was weird because the bottles were placed in random places on the shelves. When I looked closer I realized the newer bottles have fewer ounces although they are the same original price as the previous bottles. Walgreens had all the old bottles at discount. So if you are a Tresemme user as I am you might want to buy up before you start getting less than your money's worth. Unilever always finds a way to screw customers whether it's reformulations, discontinuations, or now trying to be slick about giving us 3 ounces less product. I wouldn't be surprised if they're doing this to offset the money Unilever just spent buying Shea Moisture. And Rich keeps insisting nothing will change. He'd have an easier time selling me beachfront property in Arizona than getting me to buy that story.
Forget what hurt you, but never forget what it taught you.

Comments

  • bomegabomega Registered Users Posts: 1,355 Curl Virtuoso
    Shea Moisture just sold to Unilever?! I had no idea.
    Low-poo: Alaffia Coffee & Shea Revitalizing Shampoo for Fine/Thin Hair (summer), Alaffia Coconut & Shea Hydrating Shampoo
    Clarify: Kinky Curly Come Clean
    Rinse-out: Alaffia Coffee & Shea Revitalizing Conditioner for Fine/Thin Hair (summer), Alaffia Everyday Coconut Ultra Hydrating Conditioner
    DT: Camille Rose Naturals Algae Renew Deep Conditioner
    Leave-in: As I Am Leave-in
    Styler: Lily of the Desert 99% Aloe Vera Gelly
    Treatment: Daily tea spray; Coconut oil overnight treatment; Citric acid rinse for hard water; 2-step Henndigo w/ amla to cover gray

    2C, fine, low porosity, low/medium density, protein sensitive

    Looking for styling products and tools

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  • AddeeAddee Registered Users Posts: 412 Curl Connoisseur
    bomega said:
    Shea Moisture just sold to Unilever?! I had no idea.

    Yes, the parent company of Shea Moisture is Sun Dial which has been sold to Unilever. Sun Dial also makes Nubian Heritage and Madam CJ Walker products.

    https://www.naturallycurly.com/curlreading/events/what-the-unilever-acquisition-means-for-

    Forget what hurt you, but never forget what it taught you.
  • bomegabomega Registered Users Posts: 1,355 Curl Virtuoso
    Thanks for the link. I have to say though, I googled a little on this and came across the Shea Moisture advertisement controversy (I'm so behind). I guess it helps that he is trying to do damage control. But my mind is boggling that somehow a commercial about hair care products managed to come off as an insult to humanity.
    Low-poo: Alaffia Coffee & Shea Revitalizing Shampoo for Fine/Thin Hair (summer), Alaffia Coconut & Shea Hydrating Shampoo
    Clarify: Kinky Curly Come Clean
    Rinse-out: Alaffia Coffee & Shea Revitalizing Conditioner for Fine/Thin Hair (summer), Alaffia Everyday Coconut Ultra Hydrating Conditioner
    DT: Camille Rose Naturals Algae Renew Deep Conditioner
    Leave-in: As I Am Leave-in
    Styler: Lily of the Desert 99% Aloe Vera Gelly
    Treatment: Daily tea spray; Coconut oil overnight treatment; Citric acid rinse for hard water; 2-step Henndigo w/ amla to cover gray

    2C, fine, low porosity, low/medium density, protein sensitive

    Looking for styling products and tools

    iHerb Code KQS149 for 5% off your order
  • AddeeAddee Registered Users Posts: 412 Curl Connoisseur
    I’ve never cared much for SM products and wasn’t ruffled by the ad since it was part of a larger campaign. However  I can kind of see why some people were bothered. Obviously people who frequent here  know there are white women who’ve been using Shea Moisture for years but to make an ad about “hair hate” with a white girl with pin straight blonde hair complaining how she doesn’t know what to do with her hair can come across as mocking a kinky haired black woman. SM is after all a company that grew to where it is based on the support mostly of black women. 
    Forget what hurt you, but never forget what it taught you.
  • bomegabomega Registered Users Posts: 1,355 Curl Virtuoso
    edited January 2018
    I completely agree with how condescending the commercial came off to black women. I'm not a type 4 black woman, but I just felt like they insulted me somehow anyway. I was disgusted by how they put the bedhead problem of the blonde on the same level of the angst and shame of the 3c black girl being made fun of for her black hair. How is that even the same?! Then they brought in the hair hate of the red-head being shamed for being a red-head...how do their products even help with that problem? And then when the owner was doing damage control, he tries to make it about penetrating a new market, and needing to be competitive to survive? Does he feel like he even pulled that off?
    Low-poo: Alaffia Coffee & Shea Revitalizing Shampoo for Fine/Thin Hair (summer), Alaffia Coconut & Shea Hydrating Shampoo
    Clarify: Kinky Curly Come Clean
    Rinse-out: Alaffia Coffee & Shea Revitalizing Conditioner for Fine/Thin Hair (summer), Alaffia Everyday Coconut Ultra Hydrating Conditioner
    DT: Camille Rose Naturals Algae Renew Deep Conditioner
    Leave-in: As I Am Leave-in
    Styler: Lily of the Desert 99% Aloe Vera Gelly
    Treatment: Daily tea spray; Coconut oil overnight treatment; Citric acid rinse for hard water; 2-step Henndigo w/ amla to cover gray

    2C, fine, low porosity, low/medium density, protein sensitive

    Looking for styling products and tools

    iHerb Code KQS149 for 5% off your order
  • GretchenGretchen Administrator Moderators Posts: 10,840 Curl Virtuoso
    Addee said:
    So I was in Walgreens and noticed some different looking Tresemme bottles with verbage touting its "new look". It was weird because the bottles were placed in random places on the shelves. When I looked closer I realized the newer bottles have fewer ounces although they are the same original price as the previous bottles. Walgreens had all the old bottles at discount. So if you are a Tresemme user as I am you might want to buy up before you start getting less than your money's worth. Unilever always finds a way to screw customers whether it's reformulations, discontinuations, or now trying to be slick about giving us 3 ounces less product. I wouldn't be surprised if they're doing this to offset the money Unilever just spent buying Shea Moisture. And Rich keeps insisting nothing will change. He'd have an easier time selling me beachfront property in Arizona than getting me to buy that story.
    Annoying!

    Gretchen
    NaturallyCurly.com co-founder
    3A

    You are beautiful!
  • AddeeAddee Registered Users Posts: 412 Curl Connoisseur

    Very annoying. And kind of insulting.  They change the shape of the packaging and put "New Look" on the bottle like it's something innovative that we should all be giddy excited when actually they are scaling back the fluid ounces. Basically they think we're all just a bunch of idiots who can't figure it out. 

    Dear Unilever, as my grandma would say don't piss on my leg then tell me it's raining. At least be up front with your actions.

    Forget what hurt you, but never forget what it taught you.

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