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Claudine and other grammar experts: Question

The New BlackThe New Black Posts: 16,742Registered Users Curl Connoisseur
I'm proofreading a news release and one sentence is bothering me:
ABC company understood early that outsourcing to XYZ, instead of managing their customer service in-house, would support and expand their business initiatives more cost-effectively.

Using the word understood with a company is what bothers me. It anthropomorphizes the company (although of course companies are made up of people). Am I being too sensitive? If not, what would be a better word than understood? Thanks!
montage-3.gif No MAS.

I am the new Black.

"Hope the Mail are saving space tomorrow for Samantha Brick's reaction piece on the reactions to her piece about the reactions to her piece." ~ Tweet reposted by Rou.

Comments

  • HoneycurlsHoneycurls Posts: 1,889Registered Users
    No, you're right.

    ABC company executives understood.... or ABC company representatives understood....

    Something along those lines. I'm sure there are other alternatives as well; those are just the first that came to mind.
    OK, I admit it.....I'm an alias! I wasn't born with the name Honeycurls!
    :lurk: Dood, get over it; there's no time limit on lurking.

    I so busy runnin' allllllll over the place and ain't nobody chasin' me! :confused5::laughing5::jocolor:
  • spiderlashes5000spiderlashes5000 Posts: 17,502Registered Users Curl Connoisseur
    What bothers me more is the use of "their customer service" and "their business initiatives." It should be "its customer service" and "its business initiatives."

    I personally wouldn't care about "understood" but I get the issue you have with it. I like honeycurls' fix.

  • claudine19claudine19 Posts: 4,486Registered Users
    I agree with all issues mentioned. A company itself an entity, not a collection of personalities capable of feelings. This ties in with the "its" as well.
    [SIGPIC][/SIGPIC]
    Dogs and nature abhor a vacuum.
    http://geaugadoggy.wordpress.com
  • The New BlackThe New Black Posts: 16,742Registered Users Curl Connoisseur
    What bothers me more is the use of "their customer service" and "their business initiatives." It should be "its customer service" and "its business initiatives."

    I personally wouldn't care about "understood" but I get the issue you have with it. I like honeycurls' fix.
    Yeah, that irked me too.
    montage-3.gif No MAS.

    I am the new Black.

    "Hope the Mail are saving space tomorrow for Samantha Brick's reaction piece on the reactions to her piece about the reactions to her piece." ~ Tweet reposted by Rou.

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