Why won't my hair change color?? :(

Livvydivvy96Livvydivvy96 Posts: 43Registered Users
I'm trying to take my hair from dark brown/red to Leona Lewis or Stacey Dash blonde.
at first I just bought a box of blonde hair dye from the store and tested it on a strip of hair. It came out orange.

So THEN I bought some 40v creme peroxide developer and a blonde hair rinse from the beauty supply store. I left the developer on for about 30 minutes under the hair dryer then applied the blonde color. And left that on for about 30 min. My hair is still brown -__-

What did I do wrong??