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The pill that straightens hair -- what happened?

Does anyone remember all the hoopla a few years back when L'oreal said they were going to produce a pill that change hair from curly to straight using hormones? And then a group of Australian researchers picked it up?

What on earth happened? I can't find anything on the 'net about it.
CurlyBetty.com
Curly Hair, Straight Up
3A

Comments

  • Curly BettyCurly Betty Posts: 12Registered Users
    Well, silence is an answer too :sunny:
    CurlyBetty.com
    Curly Hair, Straight Up
    3A
  • Laura LeeLaura Lee Posts: 1,828Registered Users
    Drug research takes years and years. First you have to develop the drug. Then you have to show that it works in animal models. Then you have get through three phases of clinical trials. Then you have to wait for FDA approval. If Loreal had the actual scientific basis for the drug, it would still take upwards of 10 years to get it approved.
  • Curly BettyCurly Betty Posts: 12Registered Users
    Thanks for the response... methinks you know a lot about the FDA! :-)
    CurlyBetty.com
    Curly Hair, Straight Up
    3A
  • Laura LeeLaura Lee Posts: 1,828Registered Users
    This semester (I'm a college student) I've been working in a lab that does drug research, so I've gotten a first hand look at the intricacies of the process :)
  • GretchenGretchen Administrator Posts: 9,001Administrators, Moderators Administrator
    I haven't heard anything about it in a while.

    Gretchen
    NaturallyCurly.com co-founder
    3A

    You are beautiful!
  • Curly BettyCurly Betty Posts: 12Registered Users
    Laura Lee wrote: »
    This semester (I'm a college student) I've been working in a lab that does drug research, so I've gotten a first hand look at the intricacies of the process :)

    That is so absolutely cool!
    CurlyBetty.com
    Curly Hair, Straight Up
    3A

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