John Frieda 3 day straight advert

AlikaIssaAlikaIssa BannedBanned Users Posts: 339
I find the John Frieda 3 day straight advert really disturbing. The link to the advert is below

Curly Hair Sent Away for 3 Days Advert, Ad - John Frieda Frizz Ease - Video Clip

Everytime this advert comes on tv it makes me think of a girl I know who has 3b/3c curls. She is constantly flat ironing her hair and it is really damaged because of all the heat. I've seen pics of her hair curly and it looks great - but she hates it.

When I told her that her curls looked lovely in the pic she said 'But I'm white! When I wear my hair curly it looks like mixed race hair.' She says that when she used to wear her hair curly her white friends would say 'you must have something in you'. Society has made her believe that white people are not supposed to have curly hair.

Unfortunately, adverts like this will just reinforce her belief that there is something wrong with her hair. It's really sad:sad:

Comments

  • SimplisticMindSimplisticMind Registered Users Posts: 18
    The Irish people must have african in their genes then? There's paintings of Caucasian people back when everyone agreed that the world was flat, with curly hair. How'd the Africans get there? Hmm. I sort of feel bad for her with that mentality but if she likes her hair straight then nothing wrong with that. Maybe she'll grow out of it. I stopped mainly because I hated the time it took to get my hair decent straight. Laziness was motivation for my natural hair :blob4:
    :happy3: You spin me right round baby right round~
    black and white bi-racial with a 3b-3c mix <3
    Not on CG method.
  • AlikaIssaAlikaIssa Banned Banned Users Posts: 339
    The Irish people must have african in their genes then? There's paintings of Caucasian people back when everyone agreed that the world was flat, with curly hair. How'd the Africans get there? Hmm. I sort of feel bad for her with that mentality but if she likes her hair straight then nothing wrong with that. Maybe she'll grow out of it. I stopped mainly because I hated the time it took to get my hair decent straight. Laziness was motivation for my natural hair :blob4:

    I agree that there's nothing wrong with preferring straight hair. Some people choose to wear their hair straight because they think it suits them better - That's totally understandable.

    However, the girl that I know told me that she used to love to wear her hair curly, but every time she wore her curls people would question her ethnicity making her feel that it was not acceptable for a white person to have such curly hair.
  • SimplisticMindSimplisticMind Registered Users Posts: 18
    AlikaIssa wrote: »
    The Irish people must have african in their genes then? There's paintings of Caucasian people back when everyone agreed that the world was flat, with curly hair. How'd the Africans get there? Hmm. I sort of feel bad for her with that mentality but if she likes her hair straight then nothing wrong with that. Maybe she'll grow out of it. I stopped mainly because I hated the time it took to get my hair decent straight. Laziness was motivation for my natural hair :blob4:

    I agree that there's nothing wrong with preferring straight hair. Some people choose to wear their hair straight because they think it suits them better - That's totally understandable.

    However, the girl that I know told me that she used to love to wear her hair curly, but every time she wore her curls people would question her ethnicity making her feel that it was not acceptable for a white person to have such curly hair.
    Both her mentality and the people around her who say that, are saddening. I'd like for her to have some self confidence, just because your hair is curly doesn't make you less white since that seems of high importance. But oh well ._. I'm both so I'm sorry if I'm coming off rude and such.
    :happy3: You spin me right round baby right round~
    black and white bi-racial with a 3b-3c mix <3
    Not on CG method.
  • creativelicensecreativelicense Registered Users Posts: 422
    What bugs me about the ad is the part when the narrator says "What do you do with dry, frizzy hair? Make it go away". I'm sick of that mentality. That curly hair must be flat ironed to be acceptable. I'll admit I bought into that idea when I was younger but now I resent hair care companies that preach that curly hair should be flat ironed into submission instead of embraced and cared for.
    Curl Style: 3b/3c
    Texture: Fine
    Porosity: Normal

    Co-wash: Suave Naturals Coconut
    RO: GVP CB
    Styling: As I Am Leave In, Jessicurl Rockin' Ringlets & Confident Coils, DevaCurl Set Me Up, Curl Keeper
    Gel: Ecostyler Olive Oil, BioSilk RHG
  • favoritecolorblufavoritecolorblu Registered Users Posts: 287
    The Irish people must have african in their genes then? There's paintings of Caucasian people back when everyone agreed that the world was flat, with curly hair. How'd the Africans get there? Hmm. I sort of feel bad for her with that mentality but if she likes her hair straight then nothing wrong with that. Maybe she'll grow out of it. I stopped mainly because I hated the time it took to get my hair decent straight. Laziness was motivation for my natural hair :blob4:

    Not all Irish people have curly hair. But British people do, so do Spanish people, Russians, Italians, etc.

    But it's the same thing if a black person has long hair, or loose curls, they have to be mixed (I'm slightly mixed and I have super coily hair).
  • AlikaIssaAlikaIssa Banned Banned Users Posts: 339
    What bugs me about the ad is the part when the narrator says "What do you do with dry, frizzy hair? Make it go away". I'm sick of that mentality. That curly hair must be flat ironed to be acceptable. I'll admit I bought into that idea when I was younger but now I resent hair care companies that preach that curly hair should be flat ironed into submission instead of embraced and cared for.

    Exactly!

    That's what I found so disturbing about the advert. When I heard the narrator say "What do you do with curly, frizzy hair? Make it go away" at first I thought I was hearing things. It's one thing to make frizz go away, but I think they are out of line for encouraging people to make their curly hair go away. It sends a terrible message to impressionable young girls who have issues with self esteem.
  • AlikaIssaAlikaIssa Banned Banned Users Posts: 339
    AlikaIssa wrote: »
    The Irish people must have african in their genes then? There's paintings of Caucasian people back when everyone agreed that the world was flat, with curly hair. How'd the Africans get there? Hmm. I sort of feel bad for her with that mentality but if she likes her hair straight then nothing wrong with that. Maybe she'll grow out of it. I stopped mainly because I hated the time it took to get my hair decent straight. Laziness was motivation for my natural hair :blob4:

    I agree that there's nothing wrong with preferring straight hair. Some people choose to wear their hair straight because they think it suits them better - That's totally understandable.

    However, the girl that I know told me that she used to love to wear her hair curly, but every time she wore her curls people would question her ethnicity making her feel that it was not acceptable for a white person to have such curly hair.
    Both her mentality and the people around her who say that, are saddening. I'd like for her to have some self confidence, just because your hair is curly doesn't make you less white since that seems of high importance. But oh well ._. I'm both so I'm sorry if I'm coming off rude and such.

    I don't think that you are coming off rude. I understand where you are coming from because it might seem as if she thinks that there is something wrong with being mixed with black. However, I'm black and I wasn't at all offended by the fact that she didn't want people to think that she was anything other than white. I just felt really sorry for her. All of her family have really straight hair so she doesn't know where all of her curls came from. She's just a bit confused. Especially because the only people she sees walking around with hair like hers are non white people. The fact that people are always telling her that she 'can't be white with hair like that' just makes it worse for her.

    What makes me really sad about it is the fact that she used to love her curls, but society made her think that they are unacceptable. That's why I took issue with the John Frieda advert for telling people to make their curls go away.

    ETA - I know quite a few black people who get irritated when people ask them if they are mixed race because their hair is loosely curled. It's not that those people think that there is anything wrong with being mixed race - they just think that it is ignorant for people to assume that only a certain race can have a particular hair type.

    My sister has 3c/4a curls and she often gets asked if she is mixed with Indian because of her hair. My sister has nothing against Indian people but she finds it annoying that people assume that black people cannot have hair like that.

    When my white friend expressed her frustration about people assuming she was mixed race because of her hair I could understand where she was coming from - because I was already used to black people expressing those same frustrations.

    The black girls I know with looser curls do not have a hard time embracing their curly hair because people in the black community are often telling them how 'nice' their hair is. However, the opposite is true for my white friend. She tells me that other than her family, all of the white people she knows think that her hair looks better straight. That's the reason why I want John Frieda to stop playing that advert on TV. Although they may not realise it - adverts like that brainwash people into thinking that white people should not have curly hair.
  • P.P.P.P. Registered Users Posts: 1,617 Curl Neophyte
    AlikaIssa wrote: »

    I agree that there's nothing wrong with preferring straight hair. Some people choose to wear their hair straight because they think it suits them better - That's totally understandable.

    However, the girl that I know told me that she used to love to wear her hair curly, but every time she wore her curls people would question her ethnicity making her feel that it was not acceptable for a white person to have such curly hair.

    It definitely happens...most of the people I know who get this seem to laugh it off. I know only one who is a major secret squirrely curly. OTOH she talks about it so much that it's not really a secret anymore. She wears it flat ironed but talks about fear of reversion, how curly it really is, what things that were said the last time she wore it out curly, shows her afro pictures etc..:laughing9:

    I think she'll be here @ NC soon. I can feel she's on the brink of some kind of Curly Girl breakthrough (breakdown? haha j/k)

    Another mostly German male friend with tight 3c, 4a hair actually researched his family and discovered that one of his ancestors was North African. He thinks that his curls came from there. People always assume that he is EurAfrican biracial or Creole.
    True realism consists in revealing the surprising things
    which habit keeps covered and prevents us from seeing.
    - Jean Cocteau

    scaled.php?server=707&filename=superwhymainimage.jpg&res=landing <---Fotki photo albums
  • DedachanDedachan Registered Users Posts: 1,644 Curl Neophyte
    I understand the feeling... that maybe I could "get away" with having hair like mine if I were black. It's something that has crossed my mind, but obviously I realize how silly that is.

    We are too mixed in my country to even feel like having a remote ancestor from this or that ethnicity is relevant, and it's usually the appearance that counts in determining what skin color you are. People would laugh if I said I was anything but white, but if anyone thinks I have African blood in me, well, I probably do (my father is slightly "moorish" and comes from a state that has a very large black population). And my grandmother from my mother's side had some indigenous traits, which I always thought was pretty cool.

    It doesn't annoy me, as I am not really concerned with labels and think being mixed is something to be embraced. ;-)
  • Lotsa loopsLotsa loops Registered Users Posts: 130
    I'm white, and super pale at that, with dark brown, almost black hair. I've been told that my hair is "unkempt" "frizzy" "unbrushed", all that bad stuff, but never that I look like I'm biracial (and if someone did, I'd take it as a complement!)! Actually, once someone did ask me and my biracial friend if we were related, but still, how someone could say something that directly to your friend is repulsing.
    Hair Type: I was thinking thick, fine 3A, but honestly I have no clue! I do know I have a super flat top, and frizz on the sides.
    No - Poo Shampoo: Kiss My Face Whenever Shampoo
    Conditioner: Burt's Bees More Moisture Condish
    Products: Kiss My Face Upper Management Gel, AG Recoil Curl Activator
  • ninja dogninja dog Registered Users Posts: 23,780 Curl Neophyte
    I think her fears reflect some racism, whether internalized by others' ignorance, or from her own issues.

    OTOH, I HATE ads that play on the wrongness of being anything but a cookie-cutter type.
  • imagabsterimagabster Registered Users Posts: 71
    AlikaIssa wrote: »
    What bugs me about the ad is the part when the narrator says "What do you do with dry, frizzy hair? Make it go away". I'm sick of that mentality. That curly hair must be flat ironed to be acceptable. I'll admit I bought into that idea when I was younger but now I resent hair care companies that preach that curly hair should be flat ironed into submission instead of embraced and cared for.

    Exactly!

    That's what I found so disturbing about the advert. When I heard the narrator say "What do you do with curly, frizzy hair? Make it go away" at first I thought I was hearing things. It's one thing to make frizz go away, but I think they are out of line for encouraging people to make their curly hair go away. It sends a terrible message to impressionable young girls who have issues with self esteem.

    This commercial makes me sad. I saw it for the first time tonight and I was hoping I would find something on here about it! Does anybody else feel that the girl's curls are absolutely beautiful? Telling beautiful curlies to make their curls go away is so harsh, like wavy/curly hair can never be beautiful because of frizz. I personally have never really minded frizz and I wish my hair was as curly as hers.

    Off topic but this kind of reminds me of that one tressemme commercial for their new line to defend hair against the elements. I love the girl's curls in the before shots even though they're not considered beautiful because it's slightly frizzy and not as obviously curled with a curling iron.
    CG since September 2010
    thick, medium-coarse, low-normal porosity (?), 2c/3a hair!
    growing out my hair to BSL!

    experimenting with...
    low-poo/ co-wash: Everyday Shea Moisturizing Lavender Shampoo & tressemme naturals moisture
    rinse-out/ leave-in: GFTN, CJAO, CJRM, TJ nourish, GVP Conditioning Balm
    styling: HESMU, CJCIAB, eco styler krystal, BRHG

    "I'm as free as my hair." Mother Monster

  • SarahxoSarahxo Registered Users Posts: 10
    I hate that commercial.
    First of all, the model's hair was super frizzy because either she didn't know how to take care of it (im 12 btw with 3bish hair & I know how to make it frizz-free so obviously.. it's not that hard) or the people who directed the commercial teased her hair to make it look... you know. Like a frizz-ball :sad1:
    I was actually going to buy the product beacuse i thought it would be cool but after seeing that commercial ugh
    FORGET IT.

    "What do you do with curly, frizzy hair? You make it straight."
    smh -_______-
  • anonymous_17170anonymous_17170 Registered Users Posts: 29
    uggghhh I saw that commercial it made me mad! " What do you do with curly frizzy hair, make it go away!"

    Really?? How dare they, so annoying, the girl didn't even look that good with her hair straight, at least she stood out with the curls!:sleepy2:
    http://massielmancebo.wordpress.com/
    Hair Type: 3B with a concoction of random 3a/3c mixed in.:blob3:
    Fine/Normal Texture, Oily/ Normal, Normal Porosity, No hair dyes, no chemicals, all natural.
    Deep Conditioning Treatment: Honey&Coconut Conditioner mixed together for lightening and protein.

    Organix Coconut Shampoo (Sulfate free):glasses2:
    I switch up my normal conditioners all the time.
  • AmazinnaturalAmazinnatural Registered Users Posts: 755
    Yea I love my gorgeous "unruly" "messy" curls!!! Lol but I will admit that when I had flat ironed my hair a few mnths ago I tried that MESS (JF 3 day) it didn't work @ all, I got in the shower a poof my hair went back to being curly, what a waste of money, but that's what I get haha!

    Sent from my DROID3 using CurlTalk App



    event.png


    Still loving my curls and kinks!
    Products I love:
    Ion Dandruff/Seborrheic Dermatitis Tar Shampoo
    Suave Shea Butter Conditioner
    Biolage Scalp Therapy Shampoo
    Biolage Fortify Therapy Shampoo
    Trader Joe's Tea Tree Tingle Conditioner
    Beautiful Textures Rapid Repair Deep Conditioner
    Shea butter, olive oil, coconut oil, apricot oil, peppermint oil, tea tree oil, and eucalyptus oil
  • NaiNaiNaiNai Registered Users Posts: 1
    Every time i see this advert it makes me feel sick and disappointed in the brand -I've even sent numerous complaints to the company. The advert discriminants against anyone who has curly hair -its disgusting!!!

    'What can you do with curly frizzy hair... bloody embrace it!'

Leave a Comment

BoldItalicStrikethroughOrdered listUnordered list
Emoji
Image
Align leftAlign centerAlign rightToggle HTML viewToggle full pageToggle lights
Drop image/file