BKT from BKTDirect.com?

I recently stumbled upon an ad in my Cosmo magazine for an at-home BKT treatment that costs only 20 dollars, and it's at some website called bktdirect.com. Either this is too good to be true or I've been paying wayyy too much for my BKTs for the past 10 months. I usually go to a salon in Hollywood and pay 200 to have my hair treated (with fantastic results), but if this 20 dollar treatment isn't a scam, I'd love to try it.

So have any of you heard of anything about this site or the legitimacy of its product? I really feel like it's a fake. :/

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